Why Sponsor
The CanWest Games bring together competitors and spectators for a multi-day community fitness competition. Sponsorship puts your brand in front of engaged athletes, team captains, and local fans who value training, performance, and an active lifestyle.
Support helps sustain a community event that celebrates athletes of all abilities, from Elite and Masters competitors to Scaled teams stepping onto the competition floor for the first time.
Vendor Village
The Vendor Village runs alongside the on-site main event and offers space for businesses to set up, sample, sell, and connect with attendees. Vendors benefit from steady foot traffic between heats and a captive audience of dedicated competitors and spectators.
- On-site setup at Percy Perry Stadium, Coquitlam, BC.
- Exposure across event signage and printed materials.
- Direct access to athletes and spectators throughout the weekend.
Sponsorship Tiers
Sponsorship packages are built around visibility, brand placement, and community presence. Specific tier details, pricing, and inclusions are shared directly with interested partners.
| Tier | Typical Inclusions | Best Fit For |
|---|---|---|
| Community | Logo placement on event pages, social thank-you posts. | Local studios and small businesses. |
| Featured | Event-day signage, Vendor Village presence, social features. | Regional brands and equipment suppliers. |
| Presenting | Top placement across materials, named stage or area, premium booth. | National brands and headline partners. |
Community fitness events rely on the steady involvement of local supporters to stay vibrant and accessible. When brands step in as sponsors, they help cover the practical costs of staging multi-day competitions, from equipment and flooring to volunteer coordination. In return, sponsors gain meaningful visibility among athletes, team captains, and spectators who are deeply engaged with training culture. The relationship is built on shared values rather than simple advertising, since the audience tends to notice and remember the partners who make the experience possible. A weekend of sweat, podium moments, and community pride becomes a natural setting for brands that want to be associated with effort, performance, and an active lifestyle that extends well beyond the competition floor.
Sponsorship also reaches people in a focused, distraction-free environment. Unlike crowded online feeds, a fitness competition offers a captive audience that is present, attentive, and often discussing the event in real time on social channels. Brands benefit from organic conversation as athletes share memories, tag partners, and post galleries of workouts and podium pictures. That kind of authentic exposure tends to feel more genuine to followers than traditional ads. By supporting the event, sponsors become part of the story that competitors tell about their season, their community, and the weekend they pushed themselves alongside teammates and rivals.
A well-organized Vendor Village adds another layer of value for both sponsors and attendees. Set alongside the main competition floor, it gives businesses a physical space to set up, sample products, sell merchandise, and talk directly with the people most likely to care about their offerings. For fitness and lifestyle brands in particular, the village becomes a hands-on extension of the event where visitors can test gear, ask questions, and build familiarity in a relaxed, social atmosphere. The format encourages conversations that simply do not happen through a banner or a logo alone.
Community events like this also celebrate a wide range of athletes, from Elite and Masters divisions to Scaled competitors stepping onto the floor for the first time. That breadth creates an unusually welcoming environment, where beginners and experienced competitors share the same warm-up area, the same vendor tents, and the same weekend of encouragement. Sponsors who align with that inclusive spirit tend to resonate with the audience, since participants value brands that recognize effort at every level. The result is a partnership that feels rooted in genuine support for the fitness community rather than a narrow pursuit of one demographic.
Finally, supporting a local competition contributes to the broader culture of fitness in the region. Events like this bring together volunteers, staff, athletes, and spectators into a shared experience that strengthens community ties and encourages more people to stay active. Sponsors play a quiet but essential role in keeping that cycle going, helping ensure the weekend returns year after year with the same energy and accessibility. In the end, a partnership with a community fitness event is less about a single weekend of exposure and more about a long-term investment in the health, connection, and identity of the local scene.
Past & Featured Partners
Community partners and event supporters have included local fitness brands and facilities such as Gorila Fitness. The sponsor grid below represents placeholders for partner logos featured on the event site.
Get Involved
Reach out to the organizers to request a sponsorship deck, discuss a Vendor Village booth, or explore other ways to support the event. Volunteers, coaches, and community partners are also welcome to get in touch.